Steve Jobs famously said, “I’m as proud of what we don’t do as I am of what we do.” He was ruthlessly focused as a leader. Many of us have a difficult time saying, “No,” but leaders must do so. A wise leader must also constantly ask, “Why?” Not because they find joy in questioning everything but because they want to ensure the thinking beneath the decisions is sound and the motivations beneath the actions are pure. Instead of mindlessly executing, they think deeply about what is beneath the execution. Instead of simply implementing, they care about the theology and philosophy underneath the implementation.

Reason to Say No: Lost Focus

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Eric Geiger

Eric Geiger serves as one of the Vice Presidents at LifeWay Christian Resources, leading the Resources Division. Eric received his doctorate in leadership and church ministry from Southern Seminary. He is also a teaching pastor and a frequent speaker and consultant on church mission and strategy. Eric authored or co-authored several books including Creature of the Word and the best selling church leadership book, Simple Church. Eric is married to Kaye, and they have two daughters: Eden and Evie. During his free time, Eric enjoys dating his wife, playing with his daughters, and shooting basketball.